Music, Music Videos Yannick Reid Music, Music Videos Yannick Reid

RIGHTEOUS OFFICIAL VISUALIZER

Protoje jogs through a road in a mountainous area of Kingston, Jamaica, bursting his illustrious dexterity of lyrics to the camera. In signature Protoje fashion, his effortless stream of thought motivates the listener to echo the harmonious layers of each bar.

PROTOJE HEADS FOR THE HILLS FOR IN SEARCH OF LOST TIME: DELUXE RELEASE

Righteous (Official Visualizer) - Protoje | Dir. Yannick Reid


Today, Protoje’s perspective on his life’s most pivotal events expands with In Search of Lost Time: Deluxe. The influential Jamaican recording artist’s groundbreaking fifth studio opus makes an encore presentation this year repackaged with new artwork and three additional tracks. “Still Blooming” (featuring Lila Iké & IzyBeats), “Still Royal” (featuring Popcaan, Pa Salieu & Toddla T) and “Righteous” continue the album’s narrative of introspection. Protoje’s latest release of music follows the 2020 launch of his first LP In Search of Lost Time for RCA Records in a partnership with his label and artist management company In.Digg.Nation Collective facilitated through Six Course Music.

Photo by Yannick Reid

Photo by Yannick Reid

The conscious artist, dubbed a leader of the “reggae revival” movement, colored outside the lines for his cinematic, ethereal, multi-genre LP, which was released on August 28, 2020.  Protoje’s In Search of Lost Time stays in rotation. He executive produced the entire project and co-produced five out of the thirteen original tracks. 

Ziah, one of the album’s core beatsmiths, is at the helm on the brand new song “Righteous,” which is accompanied by a new visualizer today directed by Yannick Reid. In the one-shot visual, Protoje jogs through a road in a mountainous area of Kingston, Jamaica, bursting his illustrious dexterity of lyrics to the camera. In signature Protoje fashion, his effortless stream of thought motivates the listener to echo the harmonious layers of each bar. 

In addition to “Righteous,” Protoje freshens up the album with two remixes.

Righteous cover art - Photography by Aaliyah Hinds, Art Direction by Yannick Reid

Righteous cover art - Photography by Aaliyah Hinds, Art Direction by Yannick Reid

Protoje’s notable collaboration with Popcaan gets the UK’s royal treatment through Toddla T’s production and a new verse by rapper Pa Salieu on “Still Royal.” The crown is big enough for all of the aforementioned talent to wear as they celebrate their accomplishments, from Protoje’s 2019 GRAMMY nomination, to Popcaan’s ascent to worldwide acclaim, to Gambia’s own Pa Salieu making noise on the UK music scene.

IzyBeats, the hit-making co-producer of Koffee’s “Toast” and Lila Iké’s “I Spy,” reunites with Protoje and Lila to spruce up “In Bloom.” The result is “Still Blooming,” a more spacious mid-tempo remix where Lila Ike’s vulnerable tone whisks against a laid-back reggae-styled medley of guitar strumming; plus Protoje is in tandem as he matches not only Lila’s heart-felt sentiment, but also aligns with the nimble bounce of IzyBeats’ hypnotic bassline. The animated visualizer brought new life to the original gem thanks to the creative minds of Joshua Solas, Acquille Dunkley and Yannick Reid.


TRACKLISTING + PRODUCTION CREDITS

 

  1. Switch It Up feat. Koffee [Prod. by Winta James]       

  2. Deliverance  [Prod. by iotosh & Protoje]  

  3. Still I Wonder [Prod. by Supa Dups & The Grei Show]     

  4. Weed & Ting [Prod. by Supa Dups & Di Genius]    

  5. A Vibe ft. Wiz Khalifa [Prod. by Supa Dups & Di Genius]      

  6. Same So  [Prod. by Ziah & Protoje]     

  7. In Bloom ft. Lila Iké [Prod. by Natural High & Protoje]

  8. Self Defense [Prod. by iotosh]    

  9. Like Royalty ft. Popcaan [Prod. by Ziah & Winta James]  

  10. Strange Happenings [Prod. by Ziah & Protoje]   

  11. Still Blooming ft. Lila Iké & IzyBeats [Prod. by IzyBeats]

  12. Still Royal ft. Popcaan, Pa Salieu & Toddla T [Prod. by Toddla T]

  13. Righteous [Prod. by Ziah]

Visualizer Video Production Credits: Yannick Reid (Direction, Cinematography & Editing), Habibi (Video Production)


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Music, Music Videos Yannick Reid Music, Music Videos Yannick Reid

GOOD OVER EVIL OFFICIAL MUSIC VIDEO

In the midst of missing live music and performing, the freshest face of the In.Digg.Nation Collective, Jaz Elise, is back, this time with an experimental reggae single entitled “Good Over Evil” that highlights the songbird’s grit and determination to push through in these trying times.

A Return to Self For Jaz Elise

by Justine-Marie

Good Over Evil (Official Music Video) - Jaz Elise


In the midst of missing live music and performing, the freshest face of the In.Digg.Nation Collective, Jaz Elise, is back, this time with an experimental reggae single entitled “Good Over Evil” that highlights the songbird’s grit and determination to push through in these trying times.

Jaz_002.jpeg

Produced by the dynamic duo Natural High, the song’s soundscape fuses traditional sound system reggae with modern trap drums creating an eclectic new sound that compliments the echoey, vibrating tones of this track.

Audiences get a taste of a new sound and side of the artiste as she reveals the boundless space of strength that she finds within herself as she reflects on her artistic journey so far, creating for herself and her listeners a new kind of self-redemption song.

At the core it a seh fi in all things lead with good intentions, bun evil and to speak life

- Jaz Elise

Through the nostalgic tones of these new visuals, directed by Yoram Savion, Jaz Elise gives us a raw, real look into her journey of self-introspection. The meditative anthem reverberates across a complex memory of moods, reflections and reminders of how we can get through by “staying strong and holding on.”


Focusing on Jaz, the visuals take us from rooftop sunsets, to beaches, to studio scenes where her sound, presence of mind and intensity fill the space. She notes, "it was a very small team of people that were involved in the accomplishment of this song and video and we wanted it to feel really honest and organic - so me and a couple of my friends just came together to hold a vibe and a likkle energy.”

Jaz Elise, in this time of all-encompassing uncertainty and stillness, turns inwards reminding us of the importance of solitude in not only connecting with ourselves, but in solidifying our purpose and making meaningful connections with others along the way.


Jaz Elize Good Over Evil Cover 3000x3000.jpg

Good Over Evil Cover Artwork by Yoram Savion

Song Production Credits: Natural High Jamaica x Protoje

Video Production Credits: Alex Chin (Producer), Yoram Savion (Director of Photography), Ben Tarquin (Editor), Jik-Reuben Pringle (Camera Assistant), Annastazia Chin / Aife Iyahtah (Production Assistants), Danielle Rookwood (Hair), Tonisha Kong (Makeup)


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SWITCH IT UP OFFICIAL MUSIC VIDEO

Outside of their talent, an artist’s greatest weapon is their ability to be innovative and responsive to their ever changing landscape. This ethos is embodied on the collaborative “Switch It Up” record by Protoje featuring Koffee which has recently received a visual treatment courtesy of director Xtreme Arts.

PROTOJE AND KOFFEE HOST A CAMEO FILLED CELEBRATION OF STAYING TRUE

by Sharine Taylor

Switch It Up (Official Music Video) - Protoje ft. Koffee | Dir. By Xtreme Arts


Outside of their talent, an artist’s greatest weapon is their ability to be innovative and responsive
to their ever changing landscape. This ethos is embodied on the collaborative “Switch It Up”
record by Protoje featuring Koffee produced by Winta James which has recently received a visual treatment courtesy of
director Xtreme Arts.

Protoje

Protoje

Koffee

Koffee

Using a lavish casino and a deliciously-stacked dinner table as its backdrop, the two are seen
draped in their modernized takes of 1950s apparel alongside star-studded company with
cameos by Lila Iké, Sevana, Jaz Elise, Royal Blu and Jesse Royal.

Lila Iké

Lila Iké

Sevana

Sevana

Jaz Elise

Jaz Elise

Jesse Royal

Jesse Royal

Royal Blu

Royal Blu

Creatively, the visuals point to the idea of “eating good” alongside the people who afford you to achieve your aspirations, but switching it up takes on two meanings here as well.

Literally, the artists trade spitfire lyrics back and forth as they offer an array of different cadences. But figuratively, it also points to the new frontier of artists from the island who are taking their talents and the culture to new heights and in new ways.

A cut off Protoje’s In Search Of Lost Time, “Switch It Up” is the righteous bravado-infused anthem with the artists making it clear their abilities and hunger for more. Watch the exclusive premiere on New Wave Above.

Video Production Credits: Xtreme Arts (Director), Darren Scott (Director of Photography), Nellie-Ann (Creative Director & Producer) & Habibi Bailey (Co-Producer), Diedre Mckenzie (Stylist), Rand Francis (Asst. Camera), Shamara Spencer - Inspire (Choreography & Dancer) Catherine Reid, Ashley Soleil, Shae Osbourne, Kara Lee (Dancers), Twain Richardson / For Post Prod. (Colour & VFX)


This premiere celebrates a relaunch of the New Wave Jamaica website! Working towards bringing you the latest in Fresh Culture, Bold Talent, and Curated events. Stay tuned to our socials below to keep in touch with the latest in New Wave Jamaica, fresh after teaming with the Very Culture! Media Group

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