GOOD OVER EVIL OFFICIAL MUSIC VIDEO
In the midst of missing live music and performing, the freshest face of the In.Digg.Nation Collective, Jaz Elise, is back, this time with an experimental reggae single entitled “Good Over Evil” that highlights the songbird’s grit and determination to push through in these trying times.
A Return to Self For Jaz Elise
Good Over Evil (Official Music Video) - Jaz Elise
In the midst of missing live music and performing, the freshest face of the In.Digg.Nation Collective, Jaz Elise, is back, this time with an experimental reggae single entitled “Good Over Evil” that highlights the songbird’s grit and determination to push through in these trying times.
Produced by the dynamic duo Natural High, the song’s soundscape fuses traditional sound system reggae with modern trap drums creating an eclectic new sound that compliments the echoey, vibrating tones of this track.
Audiences get a taste of a new sound and side of the artiste as she reveals the boundless space of strength that she finds within herself as she reflects on her artistic journey so far, creating for herself and her listeners a new kind of self-redemption song.
At the core it a seh fi in all things lead with good intentions, bun evil and to speak life
- Jaz Elise
Through the nostalgic tones of these new visuals, directed by Yoram Savion, Jaz Elise gives us a raw, real look into her journey of self-introspection. The meditative anthem reverberates across a complex memory of moods, reflections and reminders of how we can get through by “staying strong and holding on.”
Focusing on Jaz, the visuals take us from rooftop sunsets, to beaches, to studio scenes where her sound, presence of mind and intensity fill the space. She notes, "it was a very small team of people that were involved in the accomplishment of this song and video and we wanted it to feel really honest and organic - so me and a couple of my friends just came together to hold a vibe and a likkle energy.”
Jaz Elise, in this time of all-encompassing uncertainty and stillness, turns inwards reminding us of the importance of solitude in not only connecting with ourselves, but in solidifying our purpose and making meaningful connections with others along the way.
Good Over Evil Cover Artwork by Yoram Savion
Song Production Credits: Natural High Jamaica x Protoje
Video Production Credits: Alex Chin (Producer), Yoram Savion (Director of Photography), Ben Tarquin (Editor), Jik-Reuben Pringle (Camera Assistant), Annastazia Chin / Aife Iyahtah (Production Assistants), Danielle Rookwood (Hair), Tonisha Kong (Makeup)
SWITCH IT UP OFFICIAL MUSIC VIDEO
Outside of their talent, an artist’s greatest weapon is their ability to be innovative and responsive to their ever changing landscape. This ethos is embodied on the collaborative “Switch It Up” record by Protoje featuring Koffee which has recently received a visual treatment courtesy of director Xtreme Arts.
PROTOJE AND KOFFEE HOST A CAMEO FILLED CELEBRATION OF STAYING TRUE
Switch It Up (Official Music Video) - Protoje ft. Koffee | Dir. By Xtreme Arts
Outside of their talent, an artist’s greatest weapon is their ability to be innovative and responsive
to their ever changing landscape. This ethos is embodied on the collaborative “Switch It Up”
record by Protoje featuring Koffee produced by Winta James which has recently received a visual treatment courtesy of
director Xtreme Arts.
Protoje
Koffee
Using a lavish casino and a deliciously-stacked dinner table as its backdrop, the two are seen
draped in their modernized takes of 1950s apparel alongside star-studded company with
cameos by Lila Iké, Sevana, Jaz Elise, Royal Blu and Jesse Royal.
Lila Iké
Sevana
Jaz Elise
Jesse Royal
Royal Blu
Creatively, the visuals point to the idea of “eating good” alongside the people who afford you to achieve your aspirations, but switching it up takes on two meanings here as well.
Literally, the artists trade spitfire lyrics back and forth as they offer an array of different cadences. But figuratively, it also points to the new frontier of artists from the island who are taking their talents and the culture to new heights and in new ways.
A cut off Protoje’s In Search Of Lost Time, “Switch It Up” is the righteous bravado-infused anthem with the artists making it clear their abilities and hunger for more. Watch the exclusive premiere on New Wave Above.
Video Production Credits: Xtreme Arts (Director), Darren Scott (Director of Photography), Nellie-Ann (Creative Director & Producer) & Habibi Bailey (Co-Producer), Diedre Mckenzie (Stylist), Rand Francis (Asst. Camera), Shamara Spencer - Inspire (Choreography & Dancer) Catherine Reid, Ashley Soleil, Shae Osbourne, Kara Lee (Dancers), Twain Richardson / For Post Prod. (Colour & VFX)
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